Social engineering works to exploit human weaknesses through a variety of different approaches including email phishing, pre-text calling (vishing), physical entry and USB drops. The goal of the social engineering campaign is to measure and assess employee security awareness and educate end users on how to effectively identify and respond to a social engineering attempt. This is accomplished using a variety of both technical and social tactics designed to deceive users into performing an action or providing information they may not typically provide under other circumstances.

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